Agencies

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  CUSTOMER LOYALTY

  AS ONE OF CAPITALISM’S most recognizable icons gone soft? In a new Radisson Hotels promotion, for every three visits, Rich Uncle Pennybags hands the chain’s

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  A Column With Edge

  Enjoying your magazine, as I always do. However, can somebody please let Beth Negus Viveiros know that her column “Pushing the Envelope” misquotes the

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  HISTORY

  The Old Lottery MOST OF US think of New Orleans as the birthplace of jazz. But it was also the birthplace of direct marketing. The first mass mailer in

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  Tell a Friend

  Viral marketing has some great advantages – and some dangersthink of that old shampoo commercial: “Then she told two friends and they told two friends

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  In Search of Postal Excellence

  SOME 15 LONG YEARS AGO, business gurus advised those who were “in search of excellence” to stick with their knitting. In today’s world of glitz and glamour,

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  List Leaders of the Pack

  The latest List Price Index rankings are in EVIDENCE of consumer sensitivity to privacy issues is strikingly apparent in the most recent edition of the

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  Above the Fray

  Rich media beckons marketers in race against cluttered e-mail boxes “you’ve got mail,” the cheery household phrase that alerts a good portion of consumers

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  Letters From the Litter Box

  AS I UNDERSTAND IT, privacy is the theme of this issue of DIRECT. I thought it would be nice to write something that would tie in with that topic – and

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  The Spiegel Link

  Cataloger restyles its technology and staff in hopes of increasing online salesthe Spiegel Group, hoping to grow its online sales to 20% of its total

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  CRM Charm School

  At the recent Direct Marketing to Business Conference in Chicago, U.S. Navy Commander Michael Abrashoff enthralled luncheon attendees with a keynote on