Agencies

• Agencies

  Divided We Stand

  ZDNet is about to leave the Ziff-Davis fold, but the Web site will continue to use magazine contentKNOW WHERE TO LOOK if you want the latest scoops on

• Agencies

  WEFA: THE MORE THINGS CHANGE…

  DIRECT MARKETING SPENDING grew by 7.8% annually between 1995 and 2000, according to the DMA’s latest economic impact study conducted by The WEFA Group.Non-direct

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  Veterinarians

  FEWER MEN are becoming veterinarians. Within a decade women will dominate the profession, if present enrollment trends continue at the nation’s 27 veterinary

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  E-MAIL LISTS

  Pogo.com The Pogo.com opt-in e-mail list names more than 600,000 Internet users who log onto Pogo to play family games. Some 60% buy products and services

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  Tell a Friend

  Viral marketing has some great advantages – and some dangersthink of that old shampoo commercial: “Then she told two friends and they told two friends

• Agencies

  OLD WINE, New Bottles

  Wine.com uncorks its one-to-one strategies SINCE 6,000 B.C., humankind has been drinking wine. The proof? Some 8,000-year old residue found in earthenware

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  ACCOUNT ACTIVITY

  Organization Master File The Accepted Clubs and Organizations master file has a total of 942,000 names. The list reaches clubs, organizations and associations

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  Big News Seen Through a Glass, Darkly

  LG InfoComm seems to have made a breakthrough in handheld devices – but it’s hard to tellTHIS COLUMN is supposed to be devoted to putting disappointing

• Agencies

  Optimal OPT-IN

  Adventure travel agency Away.com’s customers didn’t want to escape marketing e-mail – they wanted moreONE OF THE MORE REVOLUTIONARY ASPECTS of online

• Agencies

  Former YesMail CFO Returns as President

  YesMail.com, New York, has named Dave Menzel president. He had previously worked for YesMail as CFO from initial financing through its IPO and subsequent