Agencies

• Agencies

  Out of the Saddle

  Re: “The Conscience of Direct Marketing” (DIRECT, October).Enjoyed your commentary on Nat’s life and times – well worth a mention. However, as I’m sure

• Agencies

  A Winning Wine List

  New York restaurateurs compile file of Beaujolais lovers Restaurants gather list names by giving diners a contest entry blank along with their check.

• Agencies

  AmEx Targets Fearful Shoppers

  Card marketer starts major campaign for new online protection serviceAmerican Express has begun a multimedia campaign for Private Payments, a new program

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  CUSTOMER LOYALTY

  AS ONE OF CAPITALISM’S most recognizable icons gone soft? In a new Radisson Hotels promotion, for every three visits, Rich Uncle Pennybags hands the chain’s

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  Alt Spec Debuts

  Start-up’s DM campaigns target advertisers DESPITE ITS NAME, Alt Spec is a print catalog. If it weren’t for prospective investors’ desire for a online

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  Credit Bureaus Seek Relief From FTC Rules

  WITH THE CLOCK running down on the Nov. 13 implementation of the Financial Services Modernization Act (FSMA), three lawsuits have been filed to prevent

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  A Column With Edge

  Enjoying your magazine, as I always do. However, can somebody please let Beth Negus Viveiros know that her column “Pushing the Envelope” misquotes the

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  HISTORY

  The Old Lottery MOST OF US think of New Orleans as the birthplace of jazz. But it was also the birthplace of direct marketing. The first mass mailer in

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  In Search of Postal Excellence

  SOME 15 LONG YEARS AGO, business gurus advised those who were “in search of excellence” to stick with their knitting. In today’s world of glitz and glamour,

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  List Leaders of the Pack

  The latest List Price Index rankings are in EVIDENCE of consumer sensitivity to privacy issues is strikingly apparent in the most recent edition of the