Agencies

• Agencies

  Beckoning Prospects Aboard

  Princess Cruises turns to e-mail to qualify leadsprincess Cruises aims to provide vacationers with the best cruise experience possible – both virtually

• Agencies

  Garden.com Cuts Work Force by 30%

  ONLINE GARDENING RETAILER Garden.com Inc. has cut 30% of its work force – 93 jobs – as part of a restructuring effort. Moreover, the New York-based online

• Agencies

  More Than Nuts and Bolts

  CornerHardware.com goes on call to assist customers HAVING TROUBLE finding Dad the perfect power tool for his birthday? Kitchen sink backing up because

• Agencies

  Telebrands Gets Second Life

  AFTER ABRUPTLY DISCONTINUING its package insert program in September and leaving thousands of advertising inserts stranded at a California lettershop,

• Agencies

  THE CAMPAIGN TRAIL

  Gore Org Nets GOP.com Al Gore may not have invented the Internet, but his party has proven adept at using online tactics to its advantage.Shortly after

• Agencies

  Abacus Tracks Catalog Shoppers

  Annual report analyzes consumer catalog-buying habits by age group OLDER FOLKS are buying more items from catalogs but middle-aged people are ringing

• Agencies

  STRAIGHT TALK on GAY DM

  Companies target the market too good to resist When Sean Strub sold Metamorphics Media LLC, the gay and lesbian list brokerage and consultancy he founded

• Agencies

  Divided We Stand

  ZDNet is about to leave the Ziff-Davis fold, but the Web site will continue to use magazine contentKNOW WHERE TO LOOK if you want the latest scoops on

• Agencies

  WEFA: THE MORE THINGS CHANGE…

  DIRECT MARKETING SPENDING grew by 7.8% annually between 1995 and 2000, according to the DMA’s latest economic impact study conducted by The WEFA Group.Non-direct

• Agencies

  Targeting the Well-Dressed and the Time-Pressed

  E-mail marketing suits Zoots’ search for loyal dry cleaning customers IT WAS TIME TO GO to the next level on the Internet. Zoots, a two-year-old dry cleaners,