Agencies

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  FALL CONFERENCE

  Bigger Digs New Orleans was able to accommodate the needs for housing, conference and exhibition space during the Direct Marketing Association’s 83rd

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  Beckoning Prospects Aboard

  Princess Cruises turns to e-mail to qualify leadsprincess Cruises aims to provide vacationers with the best cruise experience possible – both virtually

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  Garden.com Cuts Work Force by 30%

  ONLINE GARDENING RETAILER Garden.com Inc. has cut 30% of its work force – 93 jobs – as part of a restructuring effort. Moreover, the New York-based online

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  The Privacy File

  Writer Richard H. Levey found an interesting quote when researching his story on the privacy positions of this year’s presidential candidates:”One measure

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  THE CAMPAIGN TRAIL

  Gore Org Nets GOP.com Al Gore may not have invented the Internet, but his party has proven adept at using online tactics to its advantage.Shortly after

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  Abacus Tracks Catalog Shoppers

  Annual report analyzes consumer catalog-buying habits by age group OLDER FOLKS are buying more items from catalogs but middle-aged people are ringing

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  STRAIGHT TALK on GAY DM

  Companies target the market too good to resist When Sean Strub sold Metamorphics Media LLC, the gay and lesbian list brokerage and consultancy he founded

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  Divided We Stand

  ZDNet is about to leave the Ziff-Davis fold, but the Web site will continue to use magazine contentKNOW WHERE TO LOOK if you want the latest scoops on

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  WEFA: THE MORE THINGS CHANGE…

  DIRECT MARKETING SPENDING grew by 7.8% annually between 1995 and 2000, according to the DMA’s latest economic impact study conducted by The WEFA Group.Non-direct

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  Keep on Truckin’

  Landstar uses wireless technology to increase retention of its driving fleet THE STEREOTYPE of a rough-and-tumble truck driver living the solitary life