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More on the Maven
In response to recent “Letters to the Editor” feedback:As a 35-year-old direct response writer with my fair share of successful controls, I would probably
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Til Data Do They Part
Helzberg Diamonds uses personalized contacts to keep track of customer milestones like anniversaries – and divorcesFOR THE 225-STORE, 30-state jewelry
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Perfect Fit
My Virtual Model creates a network for custom shopping women who have their own virtual-fit models on www.landsend.com or www.jcpenney.com will soon have
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So What’s MAPS Really All About?
The truth behind the Realtime Blackhole List Cyber-terrorists. Anarchists. Anti-commerce radicals. These are all terms that have been used in our industry
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Espana Go Bragh
DOES THE luck of the Irish hold in Spain? A loyalty program launched there in 1999 by Irish brewer Guinness boosted consumption of its thick stout in
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UPDATING THE NEW DM
What if It All Went Away? THE TREND is definitely not good.Privacy is not an issue that’s going to disappear, so direct marketers will have less data
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Divided We Stand
ZDNet is about to leave the Ziff-Davis fold, but the Web site will continue to use magazine contentKNOW WHERE TO LOOK if you want the latest scoops on
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Captive Audience
Department 56 e-mail enhances collectors’ experiencee-marketers across the Web worry that customers won’t open their e-mail. But that’s not the concern
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MemberWorks Settles With New York AG
Stamford, CT-based Telemarketer MemberWorks Inc. has reached a settlement with New York State Attorney General Eliot Spitzer regarding alleged unauthorized