Agencies
-
Agencies
And the Winners Are….
Industry recognizes its best at Echoes THE BIG WINNERS at the 71st International Echo Awards, held during the Direct Marketing Association’s recent fall
-
Agencies
Catalogs Thriving Online, Says DMA
According to the DMA’s report, 91% of catalogers say they’re active on the InternetTHE INTERNET has become an established channel among catalogers.Ninety-one
-
Agencies
A Little Promotion
EVEN THE SMALLEST dot-commer should be able to use promotional gimmicks in its marketing. But distributors of these products can’t be bothered with the
-
Agencies
A Cliche-Cluttered Classic
WHEN WE WERE YOUNG and ever dared to utter a fashionable phrase, our parents would accuse us of being lazy with words.Grant Johnson was probably not brought
-
Agencies
The Human Touch
Traditional DM methods bring holiday cheer for nonprofit Habitat for Humanity, the Americus, GA-based home-building nonprofit, is sticking with the same
-
Agencies
Start the PRESSES!
Improved technology makes digital printing a viable way to get personal on a mass scaleWITH ANY NEW TECHNOLOGY, a lag is likely between what one hopes
-
Agencies
E-MAIL MARKETING
MSGI Loses $35M on WiredEmpire Marketing Services Group Inc., New York, has reported preliminary losses of $35 million due to the folding of its e-mail
-
Agencies
Sell Results, Not Procedures
Too many sales talks and advertising messages stop short of the optimum.They sell procedures when they should be selling results.”This is what you should
-
Agencies
Alt Spec Debuts
Start-up’s DM campaigns target advertisers DESPITE ITS NAME, Alt Spec is a print catalog. If it weren’t for prospective investors’ desire for a online