Agencies
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Agencies
Runaway Refrigerators
Directive would force electrical goods makers to recycle WHEN DID YOU BUY your washing machine? If you’ve moved since then, would you ever think to write
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Agencies
Dude, It’s for You
Alloy targets teens with free voicemail service BE IT BY PAGER, cell phone, e-mail or good-old-fashioned handwritten notes passed in class, teenagers
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Agencies
Fresh Ideas From Dakin Farm
Specialty food cataloger discovers innovative ways to build its customer baseONE WAY to get a customer’s attention is to offer him or her a hearty country
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Agencies
E-MAIL LISTS
Audio Catalog Ride-along This new ride-along from Leon Henry Inc.’s LH Management Division offers a potential circulation of 600,000 a year. Inserts ride
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Agencies
TO BE B-to-B virtually
The challenges of business-to-business CRM online NO EXAMINATION of the state of one-to-one online would be complete without consideration of the business-to-business
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Agencies
It Works Both Ways
WITH THE FALL/HOLIDAY mailing season well under way, direct marketers are hoping for one big banner year before the long-awaited economic doldrums set
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Agencies
Some Fake Head Here
Vacation Passport is the first of several moves in an aggressive growth plan Damark plans to develop two or three new catalogs a year indefinitely as
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Agencies
DoubleClick Picks Up @plan for $120M
ONLINE ADVERTISING AGENCY DoubleClick Inc., New York, will acquire online market research company @plan for approximately $120 million in stock and cash.