Agencies

• Agencies

  Breaking the Rules

  THE MORE EXPERIENCE you have, the more you know you had better adapt to stay ahead.When my staff used to accuse me of changing my mind, I’d tell them

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  OLD WINE, New Bottles

  Wine.com uncorks its one-to-one strategies SINCE 6,000 B.C., humankind has been drinking wine. The proof? Some 8,000-year old residue found in earthenware

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  ACCOUNT ACTIVITY

  Organization Master File The Accepted Clubs and Organizations master file has a total of 942,000 names. The list reaches clubs, organizations and associations

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  Tell a Friend

  Viral marketing has some great advantages – and some dangersthink of that old shampoo commercial: “Then she told two friends and they told two friends

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  Veterinarians

  FEWER MEN are becoming veterinarians. Within a decade women will dominate the profession, if present enrollment trends continue at the nation’s 27 veterinary

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  E-MAIL LISTS

  Pogo.com The Pogo.com opt-in e-mail list names more than 600,000 Internet users who log onto Pogo to play family games. Some 60% buy products and services

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  Optimal OPT-IN

  Adventure travel agency Away.com’s customers didn’t want to escape marketing e-mail – they wanted moreONE OF THE MORE REVOLUTIONARY ASPECTS of online

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  Former YesMail CFO Returns as President

  YesMail.com, New York, has named Dave Menzel president. He had previously worked for YesMail as CFO from initial financing through its IPO and subsequent

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  E-mail…Yeah, That’s the Ticket

  Cross-promotion helps build relationships TiCKETMASTER HAS A UNIQUE problem when it comes to online sales. Unlike an Amazon.com, which can always order

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  How to Organize Database Priorities

  WHEN TALKING WITH marketing database users about their needs, you’re guaranteed to hear a variety of opinions and expectations.In some cases, the conversation