Agencies
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Agencies
A Cliche-Cluttered Classic
WHEN WE WERE YOUNG and ever dared to utter a fashionable phrase, our parents would accuse us of being lazy with words.Grant Johnson was probably not brought
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Agencies
The Human Touch
Traditional DM methods bring holiday cheer for nonprofit Habitat for Humanity, the Americus, GA-based home-building nonprofit, is sticking with the same
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Start the PRESSES!
Improved technology makes digital printing a viable way to get personal on a mass scaleWITH ANY NEW TECHNOLOGY, a lag is likely between what one hopes
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Agencies
E-MAIL MARKETING
MSGI Loses $35M on WiredEmpire Marketing Services Group Inc., New York, has reported preliminary losses of $35 million due to the folding of its e-mail
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Agencies
Sell Results, Not Procedures
Too many sales talks and advertising messages stop short of the optimum.They sell procedures when they should be selling results.”This is what you should
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Agencies
With Wendy Riches
An agency executive describes what agencies – and their clients – have not learned about CRMQ&A Agency watchers were surprised last year when they heard
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Agencies
A Blockbuster of a Marketing Mistake
The Blockbuster chain of video stores may be, in its current incarnation, parallel to a charging bull elephant with a bullet in its brain: It’s dead but
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Agencies
Breaking the Rules
THE MORE EXPERIENCE you have, the more you know you had better adapt to stay ahead.When my staff used to accuse me of changing my mind, I’d tell them
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Agencies
Economy Upgrade
Catholic Relief Services revamps its database and Web site JUST BECAUSE Catholic Relief Services isn’t spending a lot of money to upgrade its Web site