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  Optimal OPT-IN

  Adventure travel agency Away.com’s customers didn’t want to escape marketing e-mail – they wanted moreONE OF THE MORE REVOLUTIONARY ASPECTS of online

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  Former YesMail CFO Returns as President

  YesMail.com, New York, has named Dave Menzel president. He had previously worked for YesMail as CFO from initial financing through its IPO and subsequent

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  E-mail…Yeah, That’s the Ticket

  Cross-promotion helps build relationships TiCKETMASTER HAS A UNIQUE problem when it comes to online sales. Unlike an Amazon.com, which can always order

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  How to Organize Database Priorities

  WHEN TALKING WITH marketing database users about their needs, you’re guaranteed to hear a variety of opinions and expectations.In some cases, the conversation

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  Culinary Journey

  Dean & Deluca soft-sells products that make dinner a creative exercisecelebrating the flavors of such delicacies as salad-ready Nicoise olives, homemade

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  Penny’s Virtual Lane

  JC Penney uses the Web to enhance customers’ brick-and-mortar experience THIRTYSOMETHING Julie Chaffee is a fashion addict. “The truth is, I really just

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  Coping With COPPA

  Kids’ marketers adjust to demands of the Children’s Online Privacy Protection ActAT LEAST SINCE APRIL, when the law became effective, Web sites that cater

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  CARD DECKS & INSERTS

  Occupational Health There is a new select for software buying influence on Occupational Health & Safety magazine’s subscriber list. The file identifies

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  A Heartfelt First

  HOLIDAY CARD MARKETER Heartfelt is feeling good.It’s offering its own line of cards for the first time.This “deluxe” seasonal offering is larger than

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  BACK-TO-SCHOOL

  UD Enrolls CD Program In August, we reported on the University of Dayton’s customized e-newsletter efforts to reach alumni (“E-News Is Good News,” page