Agencies

• Agencies

  Former YesMail CFO Returns as President

  YesMail.com, New York, has named Dave Menzel president. He had previously worked for YesMail as CFO from initial financing through its IPO and subsequent

• Agencies

  E-mail…Yeah, That’s the Ticket

  Cross-promotion helps build relationships TiCKETMASTER HAS A UNIQUE problem when it comes to online sales. Unlike an Amazon.com, which can always order

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  How to Organize Database Priorities

  WHEN TALKING WITH marketing database users about their needs, you’re guaranteed to hear a variety of opinions and expectations.In some cases, the conversation

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  Culinary Journey

  Dean & Deluca soft-sells products that make dinner a creative exercisecelebrating the flavors of such delicacies as salad-ready Nicoise olives, homemade

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  Big News Seen Through a Glass, Darkly

  LG InfoComm seems to have made a breakthrough in handheld devices – but it’s hard to tellTHIS COLUMN is supposed to be devoted to putting disappointing

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  CARD DECKS & INSERTS

  Occupational Health There is a new select for software buying influence on Occupational Health & Safety magazine’s subscriber list. The file identifies

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  A Heartfelt First

  HOLIDAY CARD MARKETER Heartfelt is feeling good.It’s offering its own line of cards for the first time.This “deluxe” seasonal offering is larger than

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  BACK-TO-SCHOOL

  UD Enrolls CD Program In August, we reported on the University of Dayton’s customized e-newsletter efforts to reach alumni (“E-News Is Good News,” page

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  Tasteful Tryst

  Wine dot-coms merger to enable personalization more targeted e-mail is the intended fruit following October’s blending of WineShopper.com and Wine.com

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  PRIVACY Policies

  Where the presidential candidates stand on the issue This roundup is based on interviews, published reports and position papersPAT BUCHANAN, REFORM Buchanan