Agencies
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Agencies
NORM THOMPSON
Norm Thompson Outfitters Inc., in its latest effort to help the catalog industry become environmentally sustainable, is increasing the percentage of recycled
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Agencies
London Calling
There is no supporting media for the direct mail campaign no space ads, no Web sites In this age of e-commerce and multichannel marketing, the idea of
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Agencies
Veterinarians
FEWER MEN are becoming veterinarians. Within a decade women will dominate the profession, if present enrollment trends continue at the nation’s 27 veterinary
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Agencies
E-MAIL LISTS
Pogo.com The Pogo.com opt-in e-mail list names more than 600,000 Internet users who log onto Pogo to play family games. Some 60% buy products and services
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Agencies
Til Data Do They Part
Helzberg Diamonds uses personalized contacts to keep track of customer milestones like anniversaries – and divorcesFOR THE 225-STORE, 30-state jewelry
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Agencies
OLD WINE, New Bottles
Wine.com uncorks its one-to-one strategies SINCE 6,000 B.C., humankind has been drinking wine. The proof? Some 8,000-year old residue found in earthenware
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Agencies
ACCOUNT ACTIVITY
Organization Master File The Accepted Clubs and Organizations master file has a total of 942,000 names. The list reaches clubs, organizations and associations
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Agencies
Big News Seen Through a Glass, Darkly
LG InfoComm seems to have made a breakthrough in handheld devices – but it’s hard to tellTHIS COLUMN is supposed to be devoted to putting disappointing
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Agencies
Optimal OPT-IN
Adventure travel agency Away.com’s customers didn’t want to escape marketing e-mail – they wanted moreONE OF THE MORE REVOLUTIONARY ASPECTS of online