Agencies
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Agencies
Pins & Needles
A Los Angeles law firm pulled the plug on a mailing because recipients were afraid to pull the pin on its content a paperweight that looked an awful lot
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Agencies
Economy Upgrade
Catholic Relief Services revamps its database and Web site JUST BECAUSE Catholic Relief Services isn’t spending a lot of money to upgrade its Web site
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Agencies
Credit Those on the Journey
Getting perspective on the road to one-to-one Those of us who write frequently about the new landscape of customer-centric commerce are often the most
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Agencies
Business as Usual
Unfazed by the prospect of a postal rate hike, DMers seek to tighten cost-saving measuresIT’S LIKE getting a notice from the Internal Revenue Service
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Agencies
ACCOUNT ACTIVITY
Cancer Research The 470,798-name list from the American Institute for Cancer Research is newly managed by RMI Direct Marketing Inc.Lighthouse The Lighthouse
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Agencies
Standard Setting
E-mail coalition proposes guidelines combating spam the Responsible Electronic Communication Alliance set out its proposed best practices and enforcement
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Agencies
Internal DEBATE
EXPERTS DISCUSS PRIVACY – AND WHAT CAN BE DONE ABOUT IT – IN A DIRECT ROUNDTABLEMIXED OPINIONS ABOUT PRIVACY exist even within the direct marketing world.
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Agencies
Henricks Moves to R.R. Donnelley
Susan Henricks has resigned as president of Omaha, NE-based infoUSA’s Donnelley Marketing division to take a position with R.R. Donnelley & Sons Co. in