Agencies

• Agencies

  NORM THOMPSON

  Norm Thompson Outfitters Inc., in its latest effort to help the catalog industry become environmentally sustainable, is increasing the percentage of recycled

• Agencies

  London Calling

  There is no supporting media for the direct mail campaign no space ads, no Web sites In this age of e-commerce and multichannel marketing, the idea of

• Agencies

  WebTV Settles Charges With FTC

  WebTV Networks Inc., a marketer of Internet access devices, agreed last month to settle Federal Trade Commission charges that it was deceptive and in

• Agencies

  ACCOUNT ACTIVITY

  Golden Maturity Adrea Rubin Management Inc. now manages the Golden Maturity mail order buyers list. There are 3.2 million named here, all over 50 years

• Agencies

  ATD-AMERICAN CO.

  For some companies, conventional marketing practices provide a path to profitability. Others find that bucking industry wisdom spurs success through innovation.

• Agencies

  Service With a Snile

  You’re reading right: The word is my invented word for the combination of smile and sneer. We seem to be getting a lot of sniles in the mail and online

• Agencies

  Catalogs Thriving Online, Says DMA

  According to the DMA’s report, 91% of catalogers say they’re active on the Internet The internet has become an established channel among catalogers. Ninety-one

• Agencies

  Not the Best Policy

  Torchmark Corp. learned a tough lesson when it offered life insurance to the Reader’s Digest customer file earlier this year: Strong brands alone do not

• Agencies

  Petopia Lays Off 120

  Online pet product retailer Petopia.com has failed to secure financing, and last month laid off 120 employees, or 60% of its work force. Reductions were

• Agencies

  Clarification

  Due to an inadvertent omission, the privacy roundtable featured in our Nov. 1 issue may have incorrectly led readers to believe that Experian offers lists