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  Download on the Farm

  The new service lets farmers market their crops and buy supplies from the same firms they usually deal with Farm mechanization is taking another step

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  ARTHRITIS FOUNDATION

  Helping each of its 750,000 constituents cope with the effects of a crippling disease is as central to the Arthritis Foundation’s marketing efforts as

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  Espaa Go Bragh

  Does the luck of the Irish hold in Spain? A loyalty program launched there in 1999 by Irish brewer Guinness boosted consumption of its thick stout in

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  Hal Crandall Calling

  The Direct Marketing Association’s recent fall conference was one sad event. Hal Crandall had died on Oct. 4 at 73. Not that I ever saw Hal much at these

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  And the Winners Are.

  OgilvyOne Worldwide and McCann Relationship Marketing shined in this year’s Echo Awards competition The big winners at the 71st International Echo Awards,

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  How to Organize Database Priorities

  When talking with marketing database users about their needs, you’re guaranteed to hear a variety of opinions and expectations. In some cases, the conversation

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  NORM THOMPSON

  Norm Thompson Outfitters Inc., in its latest effort to help the catalog industry become environmentally sustainable, is increasing the percentage of recycled

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  Veterinarians

  According to an AVMA survey, women will dominate the veterinary profession within a decade Fewer men are becoming veterinarians. Within a decade women

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  London Calling

  There is no supporting media for the direct mail campaign no space ads, no Web sites In this age of e-commerce and multichannel marketing, the idea of

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  WebTV Settles Charges With FTC

  WebTV Networks Inc., a marketer of Internet access devices, agreed last month to settle Federal Trade Commission charges that it was deceptive and in