Agencies

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  ACCOUNT ACTIVITY

  Golden Maturity Adrea Rubin Management Inc. now manages the Golden Maturity mail order buyers list. There are 3.2 million named here, all over 50 years

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  ATD-AMERICAN CO.

  For some companies, conventional marketing practices provide a path to profitability. Others find that bucking industry wisdom spurs success through innovation.

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  Chuck D’s Int-y Rap

  Rapper Chuck D of Public Enemy fame delivered a talk about the new wave of music marketing that sounded eerily like lots of recent speeches on direct

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  Service With a Snile

  You’re reading right: The word is my invented word for the combination of smile and sneer. We seem to be getting a lot of sniles in the mail and online

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  Catalogs Thriving Online, Says DMA

  According to the DMA’s report, 91% of catalogers say they’re active on the Internet The internet has become an established channel among catalogers. Ninety-one

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  Not the Best Policy

  Torchmark Corp. learned a tough lesson when it offered life insurance to the Reader’s Digest customer file earlier this year: Strong brands alone do not

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  Petopia Lays Off 120

  Online pet product retailer Petopia.com has failed to secure financing, and last month laid off 120 employees, or 60% of its work force. Reductions were

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  Clarification

  Due to an inadvertent omission, the privacy roundtable featured in our Nov. 1 issue may have incorrectly led readers to believe that Experian offers lists

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  In Search of Postal Excellence

  Some 15 long years ago, business gurus advised those who were in search of excellence to stick with their knitting. In today’s world of glitz and glamour,

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  Homestore.com to Acquire Move.com

  Homestore.com, a Thousand Oaks, CA-based home and real estate Web site, will purchase Move.com, a relocation and real estate portal, from Cendant Corp.