Agencies
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Agencies
Winner’s Circle
While the last millennium may have ended not with a bang but a simper, this one’s off to a racing start, if the wonderful world of direct is any indication.
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Agencies
MSGi Picks Up Perks.com
Direct marketing company Marketing Services Group Inc., New York, will acquire 80% of Perks.com. Terms of the transaction were not disclosed. Los Angeles-based
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Agencies
Abacus Tracks Catalog Shoppers
Older folks are buying more items from catalogs but middle-aged people are ringing up the bills, according to Abacus Direct’s just-released Consumer Catalog
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Agencies
CARD DECKS & INSERTS
Audio Catalog Ride-along This new ride-along from Leon Henry Inc.’s LH Management Division offers a potential circulation of 600,000 a year. Inserts ride
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Agencies
E-MAIL LISTS
Cabling Installation The Cabling Installation & Maintenance e-mail subscriber list offers the names of more than 13,700 subscribers. The magazine covers
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Agencies
The Adventa Collapse
It looked good on paper: Adventa.com Inc., backed by $4.8 million in venture capital, was going to streamline the flow of information in the list business.
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Agencies
The Old Lottery
Most of us think of New Orleans as the birthplace of jazz. But it was also the birthplace of direct marketing. The first mass mailer in the United States
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Agencies
letters to the editor
More on the Maven In response to recent Letters to the Editor feedback: As a 35-year-old direct response writer with my fair share of successful controls,
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Agencies
Bigger Digs
New Orleans was able to accommodate the needs for housing, conference and exhibition space during the Direct Marketing Association’s 83rd annual fall