Agencies

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  LITIGATION

  MAPS Blacklists Exactis, Is Sued IN YET ANOTHER BATTLE over e-mail marketing standards, Mail Abuse Prevention System LLC of Redwood City, CA, listed 150

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  TRUSTe Offers EU Safe Harbor Program

  TRUSTe, a nonprofit Internet privacy initiative, has launched the European Union Safe Harbor Privacy Program. It’s an effort to globalize privacy protection

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  Privatization Protest

  I am a U.S. Postal Service letter carrier and I’ve read recent comment about USPS privatization with much interest. I must say that I’m no big fan of

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  Saluting a “Sage”

  In this age of information overload, your publication features one of the most powerful, clutter-cutting resources I’ve found for today’s marketer. The

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  Meow Missives

  I REALLY ENJOYED “Letters From the Litter Box” (Pushing the Envelope, DIRECT, Nov. 1). As list manager of a feline-oriented catalog, I take special care

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  P&G Mystery

  Re: “P&G Goes One-to-One,” DIRECT, October I don’t understand why Procter & Gamble, the world’s largest consumer goods company, the company that invented

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  The Numbers Game

  WHEN THE RESULTS of this year’s DIRECT survey first came in, I felt like demanding a manual recount. Instead of the modest shifts we tend to see from

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  E-MAIL MAKES THE A-LIST

  DMers turn from traditional media and embrace online efforts PICK a marketing channel, any marketing channel. Chances are its use declined in 2000 from

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  Boo! Tales From the Direct Side

  Just before Halloween, I noticed something very scary lurking in the corner of my living room: a pile of untouched catalogs.Late summer each year, I start

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  Candy Lovers

  SOME 75% of adults regularly buy or eat candy. Those with the biggest sweet tooth are 18- to 24-year-olds living in households with five or more people