Agencies

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  BACK TO BASICS

  Nearly six out of 10 companies turned maintenance responsibilities over to their marketing departments, 10% put IS/IT departments in charge, and just

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  customer contact management Picture Perfect

  Preferred Lease’s new mailing reaches its clients 18 times a year – and the targets actually look forward to receiving every one.That’s because the reminders

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  New Originals

  Loved Herschell Gordon Lewis’ column, “New and Improved: A Good Old-Fashioned Homemade Original” (Curmudgeon-at-Large, DIRECT, Sept. 1).Just as I finished

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  Is Another Rate Hike Looming?

  WASHINGTON’S postal community has been abuzz with the rumor that the U.S. Postal Service is planning to file for another rate increase next year. Postal

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  Why One Model Is Probably Not Enough

  IN THE PAST we have considered whether or not different segments of a customer file will perform differently depending on their relationship to well-known

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  Visa Sues AmEx Over “Grinch”

  Visa International Corp. has filed suit against American Express Co., claiming the credit card rival is deceptively promoting itself as a sponsor of the

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  Element K’s Knowledge Ad Skimps on Knowledge

  Online educational service has a great direct marketing opportunity but doesn’t seem to realize itGIVING A RECENT TALK before a direct marketing audience,

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  To the Head of the Line

  Magazines.com launches sub program at retail checkouts THERE’S SOMETHING NEW at retail checkout counters. Shoppers can sign up for a one-year magazine

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  Office Depot to Close 17 Call Centers

  Delray Beach, FL-based Office Depot Inc. will consolidate 24 call center operations into seven expanded customer service centers. The company plans to

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  Trend-Lines Sells Golf Day Catalog

  The Golf Day catalog, its file of 650,000 buyers and inquirers and its Web site (www.golfday.com) are being sold by Trend-Lines Inc. Revere, MA-based