Agencies

• Agencies

  TRUSTe Offers EU Safe Harbor Program

  TRUSTe, a nonprofit Internet privacy initiative, has launched the European Union Safe Harbor Privacy Program. It’s an effort to globalize privacy protection

• Agencies

  Privatization Protest

  I am a U.S. Postal Service letter carrier and I’ve read recent comment about USPS privatization with much interest. I must say that I’m no big fan of

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  Saluting a “Sage”

  In this age of information overload, your publication features one of the most powerful, clutter-cutting resources I’ve found for today’s marketer. The

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  Tech Trading

  YOU’D THINK most companies would want to keep their research and development work top secret. But in today’s relentless quest for more profit centers,

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  Meow Missives

  I REALLY ENJOYED “Letters From the Litter Box” (Pushing the Envelope, DIRECT, Nov. 1). As list manager of a feline-oriented catalog, I take special care

• Agencies

  P&G Mystery

  Re: “P&G Goes One-to-One,” DIRECT, October I don’t understand why Procter & Gamble, the world’s largest consumer goods company, the company that invented

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  E-Haw!

  Direct marketers say Web sales are more profitable IT TOOK A WHILE, but direct marketers are finally starting to make money on their online sales.Nearly

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  The Numbers Game

  WHEN THE RESULTS of this year’s DIRECT survey first came in, I felt like demanding a manual recount. Instead of the modest shifts we tend to see from

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  E-MAIL MAKES THE A-LIST

  DMers turn from traditional media and embrace online efforts PICK a marketing channel, any marketing channel. Chances are its use declined in 2000 from

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  Boo! Tales From the Direct Side

  Just before Halloween, I noticed something very scary lurking in the corner of my living room: a pile of untouched catalogs.Late summer each year, I start