Agencies

• Agencies

  SURVEYS Educated Prognostications

  DIRECT’s annual survey shows a shift toward more prospecting plus a steady increase in e-mailTHERE ARE SOME substantial changes in the numbers between

• Agencies

  Belief Relief

  CUSTOM HAS IT that a column appearing in the year-end issue will either look ahead to the wonderful times to come or glance back at the dreadful times

• Agencies

  Keeping the Growth Curve Growing

  IF YOU TAKE A LOOK at a lot of the leading catalogs in our industry, you’ll see that their growth curves aren’t what they should be. In some cases, growth

• Agencies

  Profitability of Web Marketing

  More than 22% of companies with a Web site do not generate any sales or leads from them. Among those that do, just over a third (34%) obtain less than

• Agencies

  Turning Up the Heat

  U.K. agency seeks greater competition in Britain’s postal services marketA FUNNY THING HAPPENED on the way to the market. Just when everyone in the United

• Agencies

  MEDIA WATCH

  People? Who Needs People? The Sexiest Man Alive issue of People magazine took direct marketing’s name in vain. The recent “special double issue” dedicated

• Agencies

  Harte-Hanks Buys IRG

  DIRECT MARKETING COMPANY Harte-Hanks Inc., San Antonio, has acquired Detroit-based Information Resource Group (IRG), a provider of business-to-business

• Agencies

  ONLINE MARKETING

  Abacus Cuts Staff, Will Reorganize Abacus Direct, a division of Internet advertiser DoubleClick Inc., has laid off some 20 employees as part of a strategic

• Agencies

  BACK TO BASICS

  Nearly six out of 10 companies turned maintenance responsibilities over to their marketing departments, 10% put IS/IT departments in charge, and just

• Agencies

  customer contact management Picture Perfect

  Preferred Lease’s new mailing reaches its clients 18 times a year – and the targets actually look forward to receiving every one.That’s because the reminders