Agencies
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Agencies
E-MAIL MAKES THE A-LIST
DMers turn from traditional media and embrace online efforts PICK a marketing channel, any marketing channel. Chances are its use declined in 2000 from
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Agencies
DOT-COM DUMPING GROUND
Sites Track Flops EVERYONE KNOWS E-COMMERCE is in shakeout mode. Not a day passes without another previously promising dot-com running aground – or going
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Agencies
EFFECTIVE SOUND EFFECTS
Web (Footed) Promo AN E-MAIL forwarded by a roving correspondent contains these instructions:”Call National Discount Brokers at 1-800-888-3999. Listen
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Agencies
An Eye on E-mail
Monitoring service lets marketers create e-mail addresses and track what’s sent to each oneTHE ABILITY to seed a file with decoy names has helped direct
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Agencies
Tech Trading
YOU’D THINK most companies would want to keep their research and development work top secret. But in today’s relentless quest for more profit centers,
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Agencies
MyPoints Chief Exec Markowitz Resigns
Steve Markowitz has left his position as CEO at MyPoints.com, San Francisco. He will remain with the company as chairman of the board of directors through
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Agencies
Directmedia.com Links With Simon Direct
DIRECTMEDIA.COM plans to merge with alternative media publisher Simon Direct Inc.”The sales approach required for selling specialty direct response advertising
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Agencies
Breaking the Digit-Head Codes
IT’S OUT OF CONTROL. They’re shoveling their “in-terms” at us the way coal-stokers used to smash coal into the boilers…the way pate suppliers force-feed
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Agencies
Postal Blues
Postal Rate Commission’s proposal hits catalogers hardest AS USUAL, catalogers got the worst of the decision handed down Nov. 13 by the Postal Rate Commission.The