Yelp Sells Display Ads in Its Mobile App to Monetize Its Huge Mobile User Base
Yelp is taking a big step toward monetizing its large mobile user base. The company is set to show display ads in its mobile app starting this week. InterContinental Hotels Group (IHG) and Taco Bell are the first two advertisers that will buy these ad units, with Miller Lite slated to start a campaign later…