Simply getting on prospects’ radar is a major hurdle in B2B lead generation today. Every channel is clogged with marketing—both good and bad—and marketers are challenged to make the most of their automation investments and create content that connects.
In this special report, discover:
- Ideas for creating a strategy that connects with the right prospects at every point in the funnel
- How to choose the tech that makes the most sense for your lead nurturing needs
- Tips for making the most of customer engagement at live events
- Case studies showcasing how R.M. Hoffman and Xirrus optimized their lead gen efforts
- And more!