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Short Cut
Chet Van Wert has been appointed executive vice president, marketing of Audible Inc. In his new position with the Wayne, NJ-based supplier of Internet-delivered
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Short Cuts
Highway One, San Francisco, has been named agency of record for SeniorSurfers, a business which trains people over 55 to use the computer and the Internet.
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The Direct Marketing Association (The DMA) has teamed up with the AARP to create a print and online brochure, “Getting Cybersavvy: a New User’s Guide
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America Online (AOL), the Dulles, VA-based Internet powerhouse, has signed a deal with online catalog aggregator Catalogcity.com, Monterey, CA, to include
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Integrated marketing communications firm CPS Direct has been chosen as the agency of record for Merchants Bank. The Boston firm will work on a half million
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Tupperware Corp., Orlando, FL, has named Dario Colagiacomo, 44, as president of Tupperware Europe, Africa and the Middle East. Colagiacomo succeeds Christian
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Pepsi-Cola will develop new lines of apparel that will focus less on logos than on images of Pepsi’s beverages, according to Reuters. The merchandise,
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Quentin Monte has joined the direct marketing agency Devon Direct Euro RSCG, Berwyn, PA, as media director. E-Dialog, Lexington, MA, is expanding into
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Short Cut
Source Marketing, the marketing and promotion agency, has named Robert Gotti and Ray Clifford vice president and account director, respectively. Both
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Short Cuts
Online privacy seal program TRUSTe, has selected James Earl Jones as its voice for a public service radio campaign designed to educate consumers about
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