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Two marketing agencies Cimarron Group of Hollywood and San Diego-based Soapbox Mobile Inc. have jointly launched a new service called MyTicket that allows consumers to purchase movie tickets via cell phone and receive opt-in offers for related movie merchandise and food promotions.

Direct mail will be included the media mix in a co-promotion involving Paramount Pictures’ new film Alfie and Piaggio USA’s new motorcycle model Vespa Granturisimo.

Creative Direct Response has debuted its Nonprofit Learning Center, a new division dedicated to the education, success and sharing of ideas for nonprofits.

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Marty Albertson the current president and co-CEO of Guitar Center Inc. will assume the position of chairman of the board and sole CEO in the fourth quarter, succeeding Larry Thomas, who will become chairman emeritus, but remain a board member.

Rainmaker Systems Inc., a provider of online sales and marketing programs, has named Bradford Peppard to its board of directors.

Affinity Internet, a Fort Lauderdale, FL Web services provider for small to medium-sized businesses, has launched of ValueTraffic, an online advertising agency

Neil R. Austrian has been named as the interim chairman and chief executive at Office Depot Inc., following the resignation of Bruce Nelson as chairman and chief executive officer.

Cataloger Alloy Inc. has named Matthew L. Feshbach to serve on its board of directors.