Search Results for: short-cuts

Hitwise Buys HitDynamics
Competitive Web intelligence firm Hitwise has acquired HitDynamics, a technology platform for search campaign management and reporting, for an undisclosed sum. Hitwise will integrate the new platform into its existing competitive intelligence research services.

ASAR Enterprises, an online giftware marketer, has chosen Zunch Communications, Inc. to provide search engine marketing services. …

Walter Karl Inc. now manages the more than 2 million-name Brides to Be
master file, which identifies women who requested bridal catalogs. Among
the 18 participating catalogers were Anne’s Wedding Invitations and
Accessories, Creations by Elaine, Seasons of Love, and Wedding Country.

DigiKnow Inc., the Cleveland-based digital marketing agency, has opened an office in Buenos Aires, Argentina. …

More than 2 million household products buyers have been assembled for
the Sirius Products Master File. These names were generated via direct
response TV.

Walter Karl Inc. has been chosen to manage the Tristar Product Buyers
master file, which identifies 900,000 customers from the last 12 months.
Those listed spent between $15 and $100 in response to TV infomercials.

EToys, an online children’s product marketer, has added a party department, featuring more than 40 themed party collections, including Disney Princess, Strawberry Shortcake, SpongeBob Squarepants, Star Wars, Hot Wheels, Power Rangers and more. PFSweb …

J.C. Penney Co.

Neal Denton is leaving his post as executive director of the Alliance of Nonprofit Mailers to become vice president of government relations at the American Red Cross on Jan. 30.

Commonwealth Lists has been appointed manager of the Alzheimer’s Family
Relief Sweepstakes Program list. Some 30,000 donors are named.