Search Results for: short-cuts

MSC Industrial Direct Co. Inc., an industrial supplies direct marketer, has leased the 16,400-square-foot facility at 13599 Merriman Road in Livonia, MI.

Boscov’s Department Stores LLC has reached an agreement with Harte-Hanks Inc. to deploy its Allink Enhanced retail database software, to support multi-channel marketing growth and expansion.

Conrad Direct Inc. has been appointed to manage a list of 53,059 donors
to the Patrick Henry Center for Individual Liberty from the last 24
months. This organization’s stated mission is to promote free speech and
ethnics in the federal government.

The U.S. General Services Administration has awarded direct marketer National Business Furniture a contract to provide Office Furniture to U.S. Government agencies.

SAS, a business intelligence firm based in Cary, NC, announced that two
clients will use some of its offerings. Harry & David will take
advantage of its SAS Enterprise BI Server to manage its marketing
activities, and Fairmont Hotels & Resorts will use a variety of data
quality and business intelligence software from SAS’s DataFlux unit to
refine its guest data warehouse.

Experian has acquired Informarketing, direct marketing services firm based in Sao Paulo, Brazil. Terms have not been disclosed. Informarketing provides services for database management, list hygiene and analysis, data enhancement and marketing campaign management.

America Online has launched AOL Search Marketplace, a new search advertising service based on Google’s AdWords advertising technology, for targeting sponsored links to Web pages.

Zoom Information Inc. has released a list of 337,274 financial services
firms. These names are sourced from ZoomInfo, a business information
Internet search engine used by recruiters, sales and marketing
executives.

Russian online marketer Ozon (www.ozon.ru) has attracted $18 million in investment from the Index Ventures, Cisco Systems and Holtzbrinck Ventures which reportedly bought 30% of Internet-reshenia (Internet Decisions), the owner of Ozon.

Coremetrics has introduced new Web analytics services for measuring the impact of multiple marketing media, such as e-mail, blogs, online ads, natural and paid Internet search.