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Photo Database Threatens DM Fallout MARKETING ACCESS to motor vehicle data has been called into question once again following the disclosure that Nashua,

THE POSTAL RATE COMMISSION recently dismissed a mailer’s attempt to recover postage costs for a time-sensitive mailing that was delivered late-but not

AMERICAN CONSUMERS CAN hold all a direct marketer could want to know about them in the palms of their hands. All it would take is the acceptance of smart

THE BRITISH TOURIST Authority has begun a campaign in the United States-to a very targeted audience.It mailed 75,000 brochures to gay and lesbian households

Lands’ End, Inc., Dodgeville, WI, reported fiscal year 1999 sales from its Web site of $61 million, up from $18 million in fiscal year 1998. The announcement

Marketing Services Group Inc., New York, has signed a binding agreement with CMGI Inc., to acquire CMG Direct Corp. The Marketing Services Group will

The U.S. Postal Service is seeking mailer comments by April 8 on a proposal to prohibit the use of string or elastic bands to secure palletized bundles

Diplomat Direct Marketing Corp., Stony Point, NY, reported net income of $359,000 on net sales of $23.1 million for the three months ended December 31,

The Walt Disney Co., Burbank, CA, has offered a $70 dollar gift voucher, good for products in its catalog, to all consumers returning a Mickey Mouse waffle

The consolidation of MGT Associates Inc., Los Angeles, into its sister company. Uni-Mail List Corp. New York–announced Wednesday–occurred to make more