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DIRECT MAILERS mounting campaigns across international boundaries may be the beneficiaries of the increased competition for their postal business.A wave

Not long ago, many in our industry were weeping and gnashing their teeth over postal rate increases that soared well beyond the rate of inflation.Hikes

THERE’S always something frustrating about a campaign with untapped potential. But what often makes matters worse is that the campaign isn’t bad. It’s

BY AUGMENTING BASIC vehicle purchase information with odometer data and wear patterns gleaned from service and maintenance visits, a Tampa, FL Ford dealer

MOST MARKETING IS SPAM.TV ads are spam (except for infomercials, surprisingly enough).Direct mail to strangers is spam. So are radio ads and the king

Going Postal No, you can’t actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

NEW ZEALAND Kids’s Movie a Big Hit Dow Under Krispa Potato Chips is targeting kids five to 12 with a program exploiting global Rugrats mania through a

A year’s worth of free beer and a keg refrigerator for storage is the first prize in a Web contest launched in March by Beer.com, a vertical portal site

The Reader’s Digest Association, Pleasantville, NY, had third-quarter 1999 revenue of $591.8 million, down 7% from $635.5 in third-quarter 1998. But the

The status of 10 magazine subscriber lists, and a host of conference attendee files, is uncertain with the recently announced acquisition of CMP, an Internet