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Agencies
Mailers Kept Their Promise-But Did the USPS?
DESPITE A YEAR of record mail volume, postal revenue has fallen way below the U.S. Postal Service’s projections of a $200 million profit for fiscal 1999.
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Agencies
Increasing Profits by Not Mailing
FOR MANY, waiting through the early stages of determining lifetime customer value feels like eating Brussels sprouts. It’s not something you do for fun,
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Agencies
Directives Debut
TWO NEW DIRECTIVES on e-commerce and distance selling of financial services were scheduled to be debated in the European Parliament earlier this month.Alastair
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Agencies
Compaq CEO Pfeiffer Steps Down
ECKHARD PFEIFFER RESIGNED April 18 as CEO of Compaq Computer Corp., Houston. The resignation was reportedly the result of pressure from the board of directors
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Agencies
THE NEW CREW
To a casual visitor, the J. Crew office in the former Wanamaker building in New York probably doesn’t look any different than it did two summers ago.
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Agencies
Building a Business Case for a Marketing System
PERHAPS YOU’VE been there…You’ve investigated database marketing systems, developed opinions on databases vs. data warehouses and in-house solutions
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Agencies
SUPER CELLAR SELLER
After due consideration, Adam Strum suggests a viognier as an appropriate wine with which to surf the Internet.”Or if you prefer a red, something light
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Agencies
GMHC Mailing Draws Fire
A TEST MAILING in March of a Gay Men’s Health Crisis fundraising letter using the Matthew Shepard tragedy as a hook to ask people to donate to the organization
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Agencies
Digital Buzzwords
NO WONDER YOU’RE in a bad mood. It’s late, and you’re proofing a catalog page when you realize that the photo and the caption have nothing to do with
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USPS Requests Change on Bulk Parcel Return Service
The U.S. Postal Service has formally asked the Postal Rate Commission Tuesday to endorse a “minor classification change” on its bulk parcel return service,