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American Family Publishers, Jersey City, NJ, will make several changes to its sweepstakes mailing packages and practices, and will set up a $3 million

Internet shoppers say they plan to decrease the amount of money they spend at offline retail stores in favor of spending more at online stores, according

GLOBAL MOUSETRAP Alcone Marketing Group (No. 23) refocused to target large clients that want both strategic planning and the Irvine CA-based agency’s

Unless you’re one of the enlightened promo readers who starts by opening the back cover and reading this column first (bless you, kind sir or madam),

You’re a manufacturer tying in your promo with the biggest sports event of the year, the Super Bowl. You plan, you promote, and what happens as a result?The

In the continuing effort to provide reader value, this month’s column will show you how to save big money on the movies. As for analysis, study the promotional

The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson’s Inc., Boise, ID, America’s fifth largest U.S.

In a mea culpa to skittish sponsors, the International Olympic Committee (IOC) will include a morals clause in future contracts so sponsors can get out

A similar open-book policy for employees could be one of the keys to Upshot’s ability to attract and keep more than 100 new people over the past two years.

When airline travelers discover certificates for frequent-flier miles on packs of Healthy Choice chicken Marsala frozen dinners this year, they can thank