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Agencies
Direct Mail Adds Little to Environmental Costs
The U.S. Postal Service has released the results of a report that estimates the environmental cost of Standard A mail at $126 million, or less than 0.2
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Agencies
Investment Initiative: Xerox earmarks $30 million for call centers
Xerox Corp. has invested $30 million to open new call centers in North America and Europe as part of a year-long drive to overhaul its business-to-business
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Agencies
Direct Response Acquires Solar Direct
Consumer card pack publisher Direct Response Inc., Omaha, NE, has purchased Solar Direct, the card pack publishing division of Solar Communications Inc.
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Agencies
The Steak – and the Sizzle
A tight labor market in its home base of Omaha, NE, turned up the heat on Omaha Steaks Inc.’s teleservices operations, leading the mail order meat marketer
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Agencies
1to1, the Magazine
The future predicted by Don Peppers and Martha Rogers is already here.U.S. firms have awakened to the realization that customers are lifetime corporate
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Agencies
Blue Cheer: Custom magazine keeps an insurer’s patrons loyal
All the prospecting in the world won’t help a company if it’s losing members as fast as it’s gaining them. Such was the case with Blue Cross Blue Shield
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Catalogers Report Increased Spring Profits
Catalogers expect a strong summer season after the majority reported increased profits and mailings during spring 1999, according to a Direct Marketing
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Market Conditions Lead Insight to Renegotiate Merger
Computer direct marketer Insight Enterprises Inc., Tempe, AZ, has been able to favorably renegotiate the terms of its merger agreement with U.K.-based
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InfoUSA Reports Income and Sales Declines
Business information compiler infoUSA Inc., based in Omaha, NE, reported Net income of $5.7 million for the quarter ended June 30, a large decline from
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USPS Negotiates New Postal Pacts With Canada
Plans for new and improved mail service between the U.S. and Canada were set in motion last week in Washington with the signing of new service agreements