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Rocketing to Success
EMCI broadened its stable beyond pop music in the 1980s by creating revolutionary promotional concepts in home video, videogames, and television. promo
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New World Record: Saban, Wal-Mart make a sequel better than the original.
New Page 2 Developing an award-winning, sales-lifting, and viewership- driving promotion is a difficult-enough task. Creating a second-year campaign that
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Breakfast in Battle Creek
Kellogg plays up promotion to pull out of a sales crunch. Can the Grinch and Pokemon bring snap, crackle, and pop back to the cereal aisle?It was the
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Blue Ribbons
Promotion shop Louis London apparently made an appropriate name change: The agency now known as Momentum zoomed out of Disney World in March with five
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New World Record: Saban, Wal-Mart make a sequel better than the original.
Developing an award-winning, sales-lifting, and viewership- driving promotion is a difficult-enough task. Creating a second-year campaign that tops the
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Rocketing to Success
EMCI broadened its stable beyond pop music in the 1980s by creating revolutionary promotional concepts in home video, videogames, and television. promo
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Goodbye to the Ceiling
The $2 billion barrier has been broken. Oh, and that glass ceiling is gone, too. Total revenues in the promo 100 reached $2.18 billion in 1999, rising
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X Marks the Spot
Roche Laboratories mapped new territory with the first mall tour for a prescription drug. This could be habit-forming.Cooking demos and pedometers. That’s
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Give and Take: Efficiency key as revenues jump 10.9 percent.
The product sampling industry again grew at a steady clip in 1999, as manufacturers continued striving for more efficient ways to get products into consumers’
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Live from New York
Larry Pryg says he used to watch Saturday Night Live “religiously” in his college days. So he knows first-hand about the show’s nostalgic appeal.As assistant