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All right class, take your seats. Today we are going to explore one of the more elusive issues in promotion development. Raise your hand if you believe

We have all fallen into the “one-to-one” marketing trap. Songwriter Randy Newman once penned, “One is the loneliest number,” yet we promote one-to-one

I’ll admit it: I went to Spam Jam to make fun of it.For the uninitiated (including, probably, everyone on the East Coast), Spam Jam is a summer festival

Marketing Drive Worldwide added event marketing to its repertoire in June with the acquisition of Event Management & Promotions, a Santa Monica-based

OK, so you probably won’t be scoring that deal with Warner Bros. for Harry Potter toothpaste. (Actually, Johnson & Johnson already beat you to it.)Never

I was shocked by Peter Breen’s editorial (“Who You Calling a Promotions Agency?”) in promo’s June issue. Since when did the promo 100 become a subpoena

Who needs Cheerios when you’ve got Puffed Wheat-Os? Sales of private-label food and beverages hit $48.6 billion last year, accounting for 15.4 percent

After a lackluster year for gross sales and profits, CoActive Marketing Group is putting into place an integration plan first announced last fall (January

Is it just me, or do recent marketing books (The Cluetrain Manifesto, Permission Marketing) over-stress the development of customer relationships and

BY NOW, e-mail subscription services are a marketing layup, but the trick is motivating customers to sign up. A promotion from the NBA’s New York Knicks