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Fingerhut’s Future TBD Federated Department Stores Inc., Cincinnati, confirmed reports last month that it is exploring several options for its Fingerhut

Highlights for Children experiments with premiums, polybags and price The bright blue 9-inch by 12-inch polybag is a real eye-catcher: A smiling snowman

All the Rage DIRECT’s own Curmudgeon-at-Large, Herschell Gordon Lewis, is on a roll. This year there’s been a book about him and one by him. Now he has

DMers move closer to one-to-one marketing thanks to on-demand printing technology While media pundits have been focused on the Web, a quiet revolution

Allconnect.com expands inbound staff to field lead generation contacts To support a nationwide lead generation program targeting 43 million U.S. households

Affiliates widen the DMA’s boundaries Faced with a changing membership and ever more complex issues, the Direct Marketing Association has acquired or

Online marketplace for corporate travelers promises a smooth takeoffFor corporate travelers sick of paying travel agents high commissions, Oracle Corp.

A broker tells a cautionary tale about animal wear and the search for list results This is an article about list recommendations, in story form. The characters

Politically Incorrect New York’s Time Warner Cable stopped a direct mail campaign last month after New Jersey Gov. Christine Todd Whitman complained it

OK, you’ve got a Web site. It’s doing all right – you think. But how does it compare with what others are doing? Is there something simple you’ve missed