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Too many sales talks and advertising messages stop short of the optimum.They sell procedures when they should be selling results.”This is what you should

As it grows in size, the DMA’s membership has also been changing in character Direct marketers have always been a diverse lot. But as evidenced by the

WHEN TALKING WITH marketing database users about their needs, you’re guaranteed to hear a variety of opinions and expectations.In some cases, the conversation

The Blockbuster chain of video stores may be, in its current incarnation, parallel to a charging bull elephant with a bullet in its brain: It’s dead but

Computer direct marketer Gateway Inc., San Diego, has been sued for allegedly advertising free Internet access even though some customers were charged

Marketers are planning to spend more on prospecting and are generally upbeat regarding revenue and spending projections, according to preliminary data

Direct marketing expenditures grew by 7.8% annually between 1995 and 2000, according to the Direct Marketing Association’s latest economic impact study.Non-direct

The Internet has become an established channel among catalogers. Ninety-one percent of catalogers say they have an active presence on the Net, according

Brands have been diluted because there are so many of them. Consumers suffer from glut of choices. The result is consumer stress and confusion, said Peter

Businesses that engage in the illegal interstate distribution of alcoholic products are the target of legislation passed unanimously by the Senate on