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  • Mosaic Issues $100 Million in Funding

    Mosaic Group Inc., Toronto, has issued $100 million in notes to an investor group led by the Prudential Insurance Company of America. The proceeds will

  • USPS Pegs Its Deficit So Far This Year At $476.3 Million

    The U.S. Postal Service’s deficit grew by nearly $200 million, to $476.3 million, between April 20 and May 17, according to a financial report released

  • Live from ACC: Redesign Gives New Life to New Life Systems

    (Catalog Age)–The New Life Systems catalog is a testament to the power of creative. Despite mailing on Sept. 15–a scant four days after the terrorist

  • Live from ACC: When the Going Gets Tough

    (Catalog Age)–Sure, the economy isn’t great. But direct mailers are well positioned to ride out the tough times, according to Donn Rappaport, president

  • Avon Expects Second Quarter Sales Up 4%

    Avon Products Inc. expects second quarter sales to be up approximately 4%, an increase over the 2% growth of the first quarter. Second quarter sales in

  • Coupons: Wing Clipping

    The recession was supposed to be a boon to coupon spending. Faced with reduced consumer consumption, marketers would return to the tried-and-true coupon

  • tools

    START AT THE BEGINNING GiftPax Sampling LLC, Milford, NJ, has teamed with Atlanta-based Lifestyle Change Communications to offer two sampling programs.

  • Full Disclosure

    It’s the first major accounting change to affect sales and marketing in years. It took effect Jan. 1. And some brand managers still don’t even know about

  • Promotion Research: Good Measures

    The economic slowdown proved to be the best and worst of times for marketing research companies. Although advertising and promotion budgets were reduced

  • A New Leaf

    Government officials and activists are fanning the fire under tobacco marketing again. The struggle will play out over the next few years in court, in