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Employment advertisers spent over 41% of their first-quarter advertising expenditures online, badly hurting local newspapers, according to DoubleClick

Microsoft, which was data-challenged only a few years ago, has boosted its consumer sales and taken a tentative stab at real-time data turnaround with

D&B, the information compiler and credit rating service will acquire Hoover’s for about $117 million. Hoover’s, Austin, TX, provides industry and market

D&B, the information compiler and credit rating service will acquire Hoover’s for about $117 million. Hoover’s, Austin, TX, provides industry and market

The J. Jill Group Inc. expects to report fourth quarter net sales in the range of $102 to $107.5 million, compared to $91.7 million for the same period

MKTG Services Inc. has signed a definitive agreement to sell its Northeast direct marketing operations to CBC Cos. Inc., a privately-held credit and information services company, for $11 million in cash plus the assumption of all directly related liabilities.

When the 2002 Winter Olympics in Salt Lake City ended, Utah ski resort managers feared business might suffer if the public thought the area was still

This is getting personal. Interactive marketing has evolved towards the kind of one-to-one conversation that marketers covet a real interaction between

This ad by Accenture is part of a series that is apparently running widely in both general-interest and business publications. I puzzled over it for quite

Q. Somebody told me that you can’t send unsolicited faxes. My catalog company does a lot of follow-up fax solicitations to our customers. Are we breaking