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The two initial incarnations of Banco Popular de Puerto Rico’s loyalty program might be characterized as a couple of successful shambles. Both Premia

Most direct marketers don’t care about their brands. OK, maybe that’s a bit of an overstatement, but not by much. It’s certainly the impression we give

Ivan O’Sullivan was irate. Results were disappointing for the e-mail business-to-business prospecting campaign he broadcast in January, and none of the

A developer of a service to protect intellectual property has pulled a 6% response rate with a small e-mail campaign to generate leads. Brand Defense

Winners of PROMO’s 2003 EMMA, the industry’s premier accolade for outstanding entertainment tie-in promotions, have been chosen! Check here soon for all

R.R. Donnelley & Sons Co. reported net income of $48 million for the fourth quarter, a rebound from a net loss of $38 million the year before. The printer’s

PC Connection Inc. reported net income of $2.9 million for the fourth quarter, up from $1.4 million the year before. The computer cataloger reported net

The Nasdaq stock market has told America Online Latin America Inc. that its class A common stock has regained compliance with its required $35 million

Zones Inc. reported a net loss of $1.1 million for the fourth quarter, down from a net loss of $124,000 a year ago. The computer equipment cataloger reported

Marketing consultant and professor Roger Blackwell has been charged with sharing information about Kellogg Co.’s purchase of Worthington Foods while on