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Direct marketers are using digital and online-based techniques to target their audiences more precisely and affordably than before. But many are opting

The American Diabetes Association, which first tested e-mail last year, was so buoyed by the results that it now sees e-mail as the future. The tests

Coupon activity in 2002 returned to the stable levels of 1999. “In 2000, the industry numbers were inflated, as was all media. In 2001, it was undervalued.

Online advertising is on the rise with the top 100 traditional advertisers increasing their share of the marketing tactic. By the end of 2002, these top

Direct marketers holding their breath waiting for a complete economic turnaround are going to turn blue in the face, according to Steve Fuller, vice president

R.H. Donnelley Corp. is consolidating its publishing operations, eliminating 190 jobs in the Blountville, TN facility and other locations. The move by

Direct marketers holding their breath waiting for a complete economic turnaround are going to turn blue in the face, according to Steve Fuller, vice president

A Canadian man has been sentenced to 10 years in prison on charges of conspiracy and mail fraud in connection with a telemarketing scheme he operated

Re: Court Restricts Junk Faxes (Letters to the Editor, Direct Newsline, March 25) I feel a compelling need to respond to Fred Hahn’s letter in particular

R.H. Donnelley Corp. is consolidating its publishing operations, eliminating 190 jobs in the Blountville, TN facility, and other locations. The move by