HouseHold Direct Inc., formerly RDI Marketing Inc., Bloomfield, CT, which runs membership clubs, said it was changing several media and consulting relationships

A REAL WORKOUT FOR BOOK LOVERS. Weight-watching cola drinkers are getting a double bang from boxcar-size supermarket displays of Diet Coke these days

TRUCKS, ESPECIALLY THE largest ones-dump trucks, cement mixers, liquid tankers, fire engines-are the stuff of little boys' fantasies. You can almost hear

I LIKE TO BE proven wrong.I enjoy nothing more than expecting the worst and being pleasantly surprised. Several customer service representatives have

The bright-eyed visage of former Olympian and three-time world heavyweight boxing champ Muhammad Ali, who stood out not only as a splendid athlete in

Inspired marketing isn't necessary to sell tickets to Major League Baseball games. Inspired scouting and coaching are. It's easy to put fannies in the

Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing

Genesis Direct, Inc., the Secaucus, NJ-based cataloger, has changed its name to Proteam.com and eliminated 150 salaried positions, all in an effort to

Rushing to claim its share of the juicy $14 billion U.S. toy market, Milwaukee-based Alottafun, Inc. sets up a holiday Web site that specially targets

In this month's cover story, societal watchdog Ralph Nader likens ZapMe's installation of 100,000-plus computers in high schools to the arrival of Big