Search Results for: Marketers on Fire

He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings’ hippity-hoppity

The Zipatoni Company proved its mettle in 1999 after a single win from Miller Brewing Co. tripled billings at the little St. Louis shop in 1998. Zip digested

ScubaDiving.com, a Web site operated by Rodale, was shut down for three days after an anti-spam group complained that the publisher had spammed consumers.The

Move over, software and books: Online sales of switchblade knives is a growth industry.One manufacturer, Italian firm SKM, told The Wall Street Journal

Mail Marketing Inc., Haworth, NJ, is continuing operations after a late-April fire damaged the building from which it had run its business for the past

Reducing mail volume worldwide by up to 40% and all but eliminating sweeps offers from its marketing mix helped Reader’s Digest Association Inc. regain

The Federal Trade Commission’s quest to impose tough new privacy rules on the Internet has drawn heavy fire from the online industry as well as least

Mail Marketing Inc., Haworth, NJ, is continuing operations after a fire several weeks ago devastated the building it had run its business from for the

I can’t wait until the day when online promotions are no longer treated as “new and different.” Soon, the vast majority of Internet campaigns will be

Memorial Day is only a few weeks away, and beverage brands are ready with a bevy of summer initiatives.Coca-Cola Co., Atlanta, will run an instant-win