This year promises to be an interesting - if not exciting - one for marketers. A robust economy, low unemployment, and low interest rates are driving

FUNNY HOW MILK LOOKS like a brand when it's on the upper lips of celebrities, but still sells like a commodity in the grocery store.This is the year all

CO-PROMOTIONS FEATURING COMPATIBLE BRANDS can hop up an offer like cayenne on a mud bug. Through joint efforts, brands may deliver a doubly compelling

Though substantial by general packaged goods standards, Dr Pepper's $140 million ad budget hardly forms a large enough sling for the Plano, TX, company

MICHAEL COHEN IS manager of direct marketing operations for Showtime Networks Inc. in New York. Cohen's job is pretty narrowly defined; a major part is

CAN IT REALLY be true that the first primitive offers on the World Wide Web originated only four years ago? We've come a long way, baby, and by millennium

DOGGIE-STYLE www.ballparkfranks.com They plump when you cook 'em, but come on pookie, on the two-dimensional Web, that's not enough. The kind of sites

What we see, of course, is the finished product, the catchy headline of the press release or the inviting ad that says: Sears Offers Adventure of the

Best Buy needed only one take to nail the TV spot for its School Gear back-to-school sweepstakes. The premise was familiar: Kids clamor so hard for clothes,

Going PRO: OptionOne tops U.S. winners in '98 World PRO Awards of Excellence.CHICAGO - Minneapolis agency OptionOne snagged the award for Best Promotion