The editors of Chief Marketer present the industry’s only list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S.

We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.

Chief Marketer's PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.

CM Weekly July 23, 2023 To kick off back-to-school shopping season, Target-owned delivery service Shipt launched its first foray into virtual experiences with an immersive racing game on Roblox, where players can deliver school supplies and snacks, claim orders for pickup and delivery, and earn currency for accurate, on-time deliveries. Based on the insight that…

Enjoy the highlights of our conversation with Buckley as he discusses what Jameson looks for in a partnership.

The story of August's marketing journey, from DTC to in-store retail and beyond.

Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.

A chat with PepsiCo Global Foodservice CMO Scott Finlow about the program's next generation.

CM Weekly May 14, 2023 As the industry prepares to meet potential economic headwinds, 66 percent of marketing leaders are just moderately confident or worse in their ability to achieve their goals amid economic adversity and uncertainty, according to CMO Council’s latest report. Moreover, 78 percent of marketers surveyed expressed concerns about the lack of…

How DiGiorno experienced an increase in brand awareness, favorability and sales through TikTok marketing.