CONSUMERS increasingly view doctors as less-than-trustworthy technicians, chosen more for their location or managed care affiliation than their bedside

I DON'T LIKE SMUGNESS. I don't like smug advertising messages. I don't like smug people who smugly deliver smug advertising messages.So I admit, with

Consumers look at cause-related promotions with the same cynicism that applies to any form of marketing. If they like the execution, they will like the

Government Decision-Makers Some 83,487 active subscribers of Governing Magazine are available. This controlled monthly publication is published by Congressional

Ellen Slauson likes to sit in the back of bars. That way she can hear what people really think of the show she's putting on up front. As senior director

COPYWRITERS were never a dime a dozen. But it used to be that for every Bill Jayme who had retired, there was a Rosalie Sachs Levine in her prime, and

Petite Sophisticate BUENOS AIRES - Gancia aperitif identified with the right crowd using a program that increased consumption of the brand at bars and

COLUMBUS, OH - Giving new meaning to the term "rise and shine," Aurora Foods launched the "Breakfast Over America" balloon tour. It features a 30-foot