The marketing discipline is fraught with uncertainty, and we're all feeling it."Brand compression" is occurring across categories; there's an increasing

The awful truth about marketing is that "it broadcasts messages to people who don't want to listen."That according to Doc Searles and David Weinberger

That The New York Times covers dot-coms and the people and money behind them is to be expected; that Town & Country magazine devoted an issue to the subject

as Internet network advertising company DoubleClick Inc. takes the heat from the dark side of the privacy spotlight - it has five state attorneys general

Candymaker Van Melle USA, best known for Mentos chewy mints, this month breaks a joint promotion with Mattel, Inc. for another hot brand: Air Heads taffy.

Procter & Gamble's Dryel fabric care product promises to save consumers a bundle in costs and time previously devoted to dry cleaning. When P&G was planning

When I took over Hot Creative three years ago, I thought it would be interesting to review direct marketing in all media, not just mail, but also television,

As the "Global Village" grows, consumers cluster around common interests. Getting a few coupons in the bargain doesn't hurt.Rosie O'Donnell can draw crowds

A move toward integrated and information-based marketing means business is booming for direct marketers in Canada, according to John Gustavson, president

Internet College, the half-day seminar that helps kick off the annual promo Expo conference in Chicago, benefited for the second consecutive year by the