There's always next year. Although box office sales, at $3.3 billion, were up 4% from last summer, the pace isn't matching last year's overall annual

BURGER KING CORP: widens its menubut sticks to its "fire-grilled" rootswith a handful of new items. BK will add three varieties of low-fat Fire-Grilled

Mark Shapiro stayed two years longer than his friends expected. He had a three-year earn-out when he sold Louis London to Interpublic Group of Cos. in

You never get a second chance to make a first impression. That’s true for our professional and personal lives—at a job interview, a new client business

On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an

While brawn and beauty got a nod, the majority of finalists in this year's Reggie Awards had something that appealed to the kid in all of us. The Promotion

Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that

Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys

Thoughts of Summer Baltimore, MD-based Kelsyus Outdoor Recreational Products makes the ratty old beach towel obsolete with its new special-edition backpack

It goes like this. You produce a promotion that's really incredible the breakthrough concept brings the strategy to life and gives consumers a once-in-a-lifetime