Candymaker Van Melle USA, best known for Mentos chewy mints, this month breaks a joint promotion with Mattel, Inc. for another hot brand: Air Heads taffy.

Procter & Gamble's Dryel fabric care product promises to save consumers a bundle in costs and time previously devoted to dry cleaning. When P&G was planning

Perhaps the most telling image for consumer products marketers of the '90s was captured the decade before, when a grass-skirted Sam Walton danced the

Casino owners, by and large, are developers or operators, not direct marketers. Developers build mini-replicas of New York City and hope that patrons

For federal employees, Washington DC's summer heat wave was business as usual. For Compaq Computers, it was a marketing breakthrough.Compaq launched a

A definitive study of Generation Y kids says they're different from GenX-ers, and hardly scary.The shootings at Columbine High School, and the copycat

THE SPATE OF recently introduced privacy legislation may have a flag-waving, feel-good aura about it, but be alert. The direct marketing industry, experts

THE INTERNET brings far-flung people together, and in our postindustrial, postmodern, peripatetic information age (some nice big words, huh?) that can

Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property

When Jaimeson Rossow went trick-or-treating in Northfield, MN, last Halloween, she carried a plastic pumpkin to collect candy, and a small orange box