In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment

It figures that the captain of the U.S. Beer Drinking Team (USBT) is a rocket scientist. Think of us as the beer version of MCI's Friends & Family, says

THEY DID MORE THAN RUIN their own names in the past two years. As greed and mismanagement sent the likes of Enron, Adelphia and other giants plummeting

Most convenience-store shoppers are going somewhere else. Sure, two-thirds of Americans visit a c-store every month. It's the country's fastest-growing

Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys

Middle school kids in Boston, Miami, and Tampa take a field trip this fall to see local actors perform the first chapter of Toni Morrison's The Bluest

Terry's Village The gifts cataloger Terry's Village kicks off the Christmas season in the dog days of summer with its Holiday Preview 2002 issue.Featuring

Terry's Village The gifts cataloger Terry's Village kicks off the Christmas season in the dog days of summer with its Holiday Preview 2002 issue.Featuring

I didn't participate in the infamous Pampers Perks loyalty program, so I don't have many negative things to say about it. That puts me in the opposite

A trio of campaigns touting the launch of Microsoft Corp.'s Xbox racked up five awards for two agencies in the Promotion Marketing Association's 2002