The first thing Gaye Littell did after wrapping up Harley Davidson's 95th anniversary blowout this summer was de-brief Harley's staff to start planning

Performance Products A file containing 100,000 e-mail addresses of consumers who purchased or inquired about automobile parts from Performance Products'

ADVERTISING Concepts Inc. hopes $125 in customized coupons will entice its online newsletter subscribers to share their friends' e-mail addresses.The

Global Branding Omnicom agency TLP has formed TLPlanet, branding a new global agency network for handling its world business. TLPlanet's backbone are

Amazingly, 1998 was a major milestone for two driving forces: it was NAS-CAR's 50th anniversary and Goodyear's 100th anniversary. With all the hoopla

THIS IS THE FINAL PART of an excerpt on relationship marketing from the upcoming third edition of David Shepard Associates' "The New Direct Marketing"

COMPUTER direct marketer Insight has been through a lot of changes over the past few years. Now those changes are coming together at its Web site (www.insight.com).The

If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.