While not “new,” out of home (OOH) is increasingly becoming a channel of choice for brands looking to amplify their gamification efforts. Here are three real-world examples.

CM Weekly March 27, 2024 To kick off back-to-school shopping season, Target-owned delivery service Shipt launched its first foray into virtual experiences with an immersive racing game on Roblox, where players can deliver school supplies and snacks, claim orders for pickup and delivery, and earn currency for accurate, on-time deliveries. Based on the insight that…

State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition.

Part two of our chat with the marketing chief, which covers the healthcare business post-pandemic, new channels to reach audiences and how regional targeting will factor into Blue Cross Blue Shield's marketing strategy.

CM Weekly January 7, 2024 Our latest Marketers on Fire profile featuring Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, examines three challenges her brand is facing in 2024 that likely ring true for many: activating the right data to build customer relationships through personalization; continued collaboration between…

Marketing and PR professionals can consider incrementality testing as a way to supplement reporting and help maximize the value of AI-based platforms, such as Meta's recently released Advantage+.

We spoke with Heineken USA CMO Jonnie Cahill about the campaign’s marketing goals, KPIs met, the brand’s evolving marketing mix, and more.

We spoke with Gatorade's Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.

We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.

Three strategies to keep in mind when scaling a mission-driven business through partnerships.