Marketers spent $748 million on in-store services in 1997, including $172 million on loyalty card programs, funded mostly by retailers. Promotion is the

Marketers use several terms-ROI, profitability, lifetime value and RFM-as if they are synonymous. They aren't. Each has its own special use in database

Most would agree that fulfillment is not one of the more exciting ends of the promotion business, yet few could deny that 1997 gave the industry's workhorse

I've written in this space before about all the nifty, neat, sometimes useful but often downright odd stuff one brings back from conferences.Look around

Despite all that's been said about the need to learn how to market in an increasingly electronic age, there's no disputing that hard-copy messaging will

1. Send 'Em One White Sock Too often, "we want you back" appeals are boring.But they don't have to be. Take a look at what the marketing managers at Ansett

There's an old Washington, D.C. adage that an honest politician is one who, when bought, will stay bought. Were this true in the consumer arena, loyalty

Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who