Perhaps I've lived in Los Angeles so long that the Hollywood mindset has rubbed off on me. Maybe I've been too influenced by the creative process revitalization

Rushing to claim its share of the juicy $14 billion U.S. toy market, Milwaukee-based Alottafun, Inc. sets up a holiday Web site that specially targets

In this month's cover story, societal watchdog Ralph Nader likens ZapMe's installation of 100,000-plus computers in high schools to the arrival of Big

Got a question for retail buyers that you're too shy to ask? We'll do it for you. Promo Edge's Retail Research Center surveys buyers around the country

The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever - on the Internet for an entire college semester. The team:

When Jaimeson Rossow went trick-or-treating in Northfield, MN, last Halloween, she carried a plastic pumpkin to collect candy, and a small orange box

77 percent of U.S. consumers want companies to commit to a specific cause for a long time, instead of running short promos with several causes. (That's

J. C. Penney Company, Inc., Plano, TX, has elected Robert G. Romasco, vice president. Romasco was recently president and chief executive officer of J.

Planning to enter the British market? Don't count on the abundance of mailing lists you're used to in the United States.Prior to 1994, there were 3,419

What kid playing at the beach hasn't been tempted to put a note in a bottle and set it adrift in the ocean to satisfy an innate desire to connect with