Edelman and LinkedIn created a report on the impact of B2B thought leadership on out-of-market buyers. We spoke to Joe Kingsbury, Edelman's Global Chair of Edelman Business Marketing, about its key takeaways.

CM Weekly February 25, 2024 According to a survey of B2B marketers and business leaders performed by growth agency Walker Sands, 79% of marketing decision-makers experience more pressure from their C-suite and executive teams to measure marketing success based on key business outcomes than they did five years ago. Moreover, 58% agree that they struggle…

CM Weekly February 18, 2024 While some businesses have eliminated the CMO role from their company org charts in recent months, fashion apparel brand True Religion has taken the opposite approach—and hired its first chief marketer. We spoke to CMO Kristen D’Arcy, who has numerous campaigns and integrations across music and sports to speak of…

Part two of our conversation with Doritos' Head of Global Marketing Fernando Kahane reflects on creator partnerships, gaming integrations, experiential marketing and balancing the brand’s media mix.

We spoke to True Relgion CMO Kristen D’Arcy about the brand's latest accomplishments, from a collab with rapper Saweetie—its first women-fronted campaign—to NFL and NBA activations to a spike in TikTok followers.

Highlights of our conversation with Doritos' Head of Global Marketing, who delves into the brand’s segmentation strategy, how the campaign aims to drive local relevance, collaborating with creators, and more.

CM Weekly January 21, 2024 According to Boathouse’s third annual “CEO Survey on Marketing and the CMO” published this week, CEOs’ perception of CMO performance and marketing is shifting to a more favorable one. The study shows that 51 percent of CEOs now believe the CMO’s short tenure is a sign of success in their…

A new perspective on how profile verification can help businesses rebuild credibility.

Highlights from the Edelman 2024 Trust Barometer, an annual survey examining societal indicators and trends that influence the public's trust in government, business, media and NGOs.

State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition.