IF YOU STILL THINK not everyone is considering the importance of measurable marketing, talk to my kids. As we frolicked on the beach during a week off

TOP 5 DAYS for E-mail Volume, 2009

E-MAIL APPENDING, in which a data provider supplies you with the e-mail addresses of customers for whom you already have postal addresses and other information,

Some metrics, such as open rates, get much more scrutiny than they arguably warrant (see E-mail Metrics That Matter, page 17). Others, though, are criminally

We write an awful lot about social media, and we want to practice what we preach. We're out there on the social networks and hopefully, you want to talk with us there outside the traditional Multichannel Merchant space. Here's where you can engage with ...

Don't let e-mail testing make you testy. These tips from Kristen Gregory, e-mail marketing strategist at Bronto Software, should make it easier to ace

Given the vital importance of deliverability to your e-marketing efforts, it's not surprising there are so many tools to help gauge deliverability rates

Spend a worthwhile hour with two email marketing experts, Matt Hayes and Cathi Mason, who will show you how to better automate email marketing programs for exponential ROI

Pretty is as pretty does: In e-mail creative, that means ensuring that the messages render properly in all the major Web clients. After all, it doesn't

I CAME ACROSS FOUR RANDOM FACTS LAST WEEK that, taken together, add up to something important: The New York Times said researchers were able to reconstruct