Has the economy caused you to tighten your purse strings? Then it's time to consider an increase in digital marketing. Here are some budget-friendly ideas to keep ahead of the competition.

Fans of the Michael Jackson “Thriller” album, 25 years old this year, can recapture some of that thrill by pasting themselves into the title song’s famous video as a lurching, dancing 3-D zombie

So who is talking about your brand? The evangelists. Find out who they are, and where they are talking about you.

The 2008 Presidential election is shaping up to be the most networked political contest in our nation’s history. All the contenders have fairly interactive Web sites, and most have social-network profile pages too. Obama belongs to half a dozen Web interest communities.

Past poll results from Chief Marketer

The marketer with loads of Web content has a choice – entice people to come to their site, which is an ever increasing expense, or relax the assumption about destination and focus on the distribution question. Is this what we get with Web 2.0? Click here for more.

Teenagers care about self-expression, exploring their identity, honing their personal taste, connecting romantically with other teens, and being amused by silly, scatological, hyper-hormonal comedy. Click here for 10 up-and-coming Web sites that reflect the teenage mindset and interests, with examples of how marketers are participating.

Technology is the servant of your marketing goals, not their master. Instead of jumping on the next social media phenomenon, first ask yourself this: what do all these media channels allow me to do that I couldn't do before?

Some ideas take a while to grasp. Some make sense right away. Some might make sense but go nowhere. Others don't seem to make sense right away but end up clicking at some point later. Some ideas become financial successes...

In the 1928 U.S. presidential campaign, candidate Herbert Hoover promised “a chicken in every pot and a car in every garage.” Later this year PC users in Latvia can look forward to a chicken on every disk when Microsoft releases Vista