Shopper is in this agency’s DNA with relationships with more than 100 retail partners. It developed expertise beyond traditional food/drug/mass/value/club to encompass home center/office/ecommerce/baby/pet/specialties. It repositioned the Sharpie Neon line among tweens at festivals where it constructed glowing, backlit tents and passed out foam glow sticks. The agency invested heavily in talent, including new VPs and CPG veteran Lisa Klauser, as president, shopper and consumer marketing.
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