How to Elevate B2B Buyer Personas Through Strategic Survey Insights
Incorporating advanced survey techniques can significantly enhance the depth and accuracy of your buyer persona insights. Here are some ways that can occur and methods to consider.
B2B Marketing
On De-stigmatizing Mental Health Issues and De-Stressing Women at Work
The trifecta of stress, stigmas and safety concerns are the most critical workplace issues impacting women’s careers, according to a Deloitte report. This column examines that disconnect.
3 Ways to Safeguard Against ‘Blandification’ in the Age of AI
There's a growing concern that the widespread adoption of AI can lead to "blandification"—a homogenization of creative outputs that lack uniqueness and personality. Here are three ways brands can avoid such pitfalls.
Knowing Your Customer—When Your Customer Is a Business
KYC, or Know Your Customer, is table stakes in modern marketing. But while these methods are second nature in B2C, many B2B organizations have not embraced this strategic shift.
What Google’s Bulk Email Changes Mean for Marketers
As Google implements stricter policies around bulk email, email marketers must adapt their strategies with an increased focus on segmentation and relevance. Here are ways to ensure that your emails comply.
Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms
Mastercard's Chief Marketing and Communications Officer sheds light on how marketing and PR overlap, integrate and collaborate.
Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent
Here's part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.
Marketers on Fire: Alice Milligan, CMO at Morgan Stanley
We spoke extensively with CMO Alice Milligan about her rise to the top, how she markets to younger customers, innovative partnerships, and more.
4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans
The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.
LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform
This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.
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