Welcome to The Chief Marketer Network
The Chief Marketer Network helps you achieve the best balance of digital, print, event and other media for your marketing. It provides a full portfolio of information services that respond to today’s ever challenging marketing environment where ROI and metrics are top of mind all of the time. We seek out the best of measurable marketing intelligence—and then summarize, and make it actionable for senior marketing executives and their direct reports!
It all starts with
- Chief Marketer —Covers the best in measurable marketing and helps marketing leaders navigate today’s fast changing marketing landscape. Areas of emphasis: PROMO, Direct, Mobile, eMail, Web, Social, Database/CRM, Lead Generation, B-to-B and Search.
Other critical components of our network
- PROMO —speaks to agencies and top brands about implementing unique promotions—from finding new ideas, to figuring out which agencies & other service providers can implement those ideas, to identifying the right tools and metrics to analyze the results.
- Direct —assists marketers looking for help in running effective, efficient campaigns in today’s unique direct marketing environment—where marketers are held accountable for ROI and measurement, multichannel integration and technology implementation.
Contact our editors
- Beth Negus Viveiros, Managing Editor, firstname.lastname@example.org
- Patty Odell, Senior Editor,email@example.com
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