10 Tips to Integrating Experiential Marketing
Integrating experiential marketing into any program requires multiple steps for success
Bridgestone Underlines Super Bowl Sponsorship with Facebook Ticket Giveaway
It may seem a bit early to be thinking about the Super Bowl. After all, the New York Jets haven't even folded yet
Ways to Win in a Lower Average Order World
Despite all the improving results of 2010, marketers have seen a persistent decline in average order value over the course of the year.
Using Data to Infer Your Customers’ Needs
All of us can cite experiences where companies have done a poor job leveraging information for marketing or customer service. But on the whole, the sophistication of the tools marketers use, and the overall effectiveness of those tools, continues to improve.
What You Need to Know About Facebook’s New Messaging Platform
In introducing Facebook
KBM Group Acquires I-Behavior
KBM Group has acquired I-Behavior from its former owners, a group that includes institutional investors, private investors, private equity firms and management and employees
Terry Young Named President of Purple@Epsilon
Terry Young, who had formerly been managing director of agency Rapp NY, has been named president of Purple@Epsilon, an agency within the Epsilon family
